Durex Red Check

In today's immediacy culture, young people ditched Google for social media.

But as Instagram cracks down on explicit content, essential sex education gets unintentionally censored. This forces users to disguise words with emojis and numbers as a makeshift language for discussing all-things-sex — hardly an effective method for accurate learning.

Durex believes that sex education should be accessible and shouldn’t become collateral damage in the fight against dangerously explicit content.

D&AD New Blood Awards
Strategy, Creative Direction