Get Saver Satisfaction

At McDonald’s you get to save money without sacrificing any satisfaction - the same delicious food, the same great feeling, the same comfort and nostalgia - all at an everyday affordable price.


At the heart of this refresh is a simple flip. We created a new VI world that subverts the world of value from minimal reduction to maximal enjoyment. This included a custom typeface within the Speedee family, an expanded colour palette, and the introduction of lifestyle photography to McDonald’s UK for the first time.

Photography by Trenton Junior at AMP Agency Ltd.