The Nation’s Biggest Network

Vodafone is investing £11 billion to build the UK's best network, bringing 5G to every corner of the country. For the brand’s biggest campaign to date, we created a visual world inspired by the scale of its investment across the UK.

Using Vodafone’s existing typeface, we built bespoke 3D letterforms that stretch across an epic landscape. Running across TV, cinema, OOH, radio and social, the campaign showcases how opportunity awaits from every corner of the nation.